How Yellow Reached “Future-ready” Status
Helping Yellow in their digital journey to increase customer engagement.
Yellow Freight is one of the largest trucking companies in the United States, providing seamless LTL Freight service throughout North America. They partnered with Publicis Sapient to establish a foundational strategy and roadmap to build a scalable web application, mobile platform and API channel that is fully future-ready and will satisfy the needs of a growing customer base.
The Business Impact
The new platform has set Yellow on the road to establishing industry-leading service, transparency and predictability, empowering customers with data-fueled self-service experiences while enabling the business to build proactive and strategic relationships. Initial outcomes since the launch of the apps span:
Yellow’s Web Application has increased customer engagement and conversion.
Teams can set up a new infrastructure in matter of hours and implement on-demand changes and updates to live sites during heavy traffic periods.
We promoted new ways of working for the Yellow Digital team to deploy value-driven, customer-led product experiences with speed and agility, while ensuring coordination with the broader enterprise transformation program.