The Business Impact
Lufthansa’s passenger experience took a big leap forward as travelers no longer have to waste time with processes like waiting in line to check bags that don’t add value (and often detract from the experience). Average bag drop time at the airport is now 20 seconds with BAGTAG’s mobile software integration vs the uncertainty of wait times that can never be predicted until you get to the terminal and see the line. The software also provides travelers with an additional contactless option.
Publicis Sapient’s strategic advantage is knowing when to work with established players or startups to drive new innovations. We identified BAGTAG—a seven-year-old Dutch startup—as the best option to bring a seamless electronic bag drop experience to Lufthansa that gives travelers another reason to choose the airline for their next journey.