Global CPG brand transforms marketing efficiency.
Sapient Bodhi helped build a faster, more scalable content engine for global personalization.
assets in two months
reuse across brands
A leading global consumer goods company faced mounting pressure to deliver more content, faster, across dozens of brands and markets. Traditional methods took weeks per asset, driving high costs and inconsistent quality. To solve this, the company turned to Bodhi—Publicis Sapient’s ecosystem of AI agents and models designed with deep industry and functional context.
Consumers expect personalized, digital-first experiences across every touchpoint. For this client, that meant generating hundreds of thousands of pieces of content every year—social posts, product descriptions, campaign concepts and video scripts—across multiple brands and countries.
They wanted to create more personalized content, but the approach was too expensive to maintain. At the same time, their existing content process was slow and costly. Campaigns took months to produce, markets worked in silos and manual resizing and localization caused significant inefficiencies. Without making changes, the company risked falling behind competitors that were already using AI-driven marketing.
Publicis Sapient embedded Bodhi at the heart of the client’s content operations. Unlike off-the-shelf AI tools, Bodhi was designed with deep industry awareness and functional specialization:
With Bodhi, content teams shifted from manual production to AI-assisted creation, freeing creative energy for strategy and big ideas. Markets that once waited months for new campaigns could now activate content in days, with localized assets tailored to their audiences.
The results were immediate and measurable:
This project marked a turning point for the client’s marketing organization: AI was no longer an experiment but a trusted driver of global brand growth.