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AI-Powered Content Creation at Scale

Global CPG brand transforms marketing efficiency

A leading global consumer goods company faced mounting pressure to deliver more content, faster, across dozens of brands and markets. Traditional methods took weeks per asset, driving high costs and inconsistent quality. To solve this, the company turned to Bodhi—Publicis Sapient’s ecosystem of AI agents and models designed with deep industry and functional context.

With Bodhi, content teams could:

  • Generate assets at speed—moving from weeks to days.
  • Scale across formats—including product pages, social posts, video scripts, and lifestyle imagery.
  • Maintain quality and compliance—ensuring every output followed brand guidelines and built-in governance for responsible AI.

The result: over 700 assets created in two months, with 60% reused across brands, cutting waste and accelerating personalization at scale.

Client

Global CPG Leader

Services
Strategy & Consulting
Customer Experience & Design
Technology & Engineering
Data & Artificial Intelligence
Industry
Consumer Products
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The Imperative for Change

Consumers expect personalized, digital-first experiences across every touchpoint. For this client, that meant generating hundreds of thousands of pieces of content every year—social posts, product descriptions, campaign concepts and video scripts—across multiple brands and countries.

 They wanted to create more personalized content, but the approach was too expensive to sustain. At the same time, their existing content process was slow and costly. Campaigns took months to produce, markets worked in silos, and manual resizing and localization caused significant inefficiencies. Without making changes, the company risked falling behind competitors that were already using AI-driven marketing.

The Transformative Solution

Publicis Sapient embedded Bodhi at the heart of the client’s content operations. Unlike off-the-shelf AI tools, Bodhi was designed with deep industry awareness and functional specialization:

  • AI agents built for marketing – campaign concepting, copy generation, SEO optimization, PDP content, lifestyle imagery, video scriptwriting, and asset resizing .
  • Multimodal capabilities – producing text, images, and soon video  elements for cross-channel campaigns.
  • Governance and safety baked in – ensuring brand compliance and responsible AI deployment at scale.

With Bodhi, content teams shifted from manual production to AI-assisted creation, freeing creative energy for strategy and big ideas. Markets that once waited months  for new campaigns could now activate content in days, with localized assets tailored to their audiences.

The Business Impact

The results were immediate and measurable:

  • 700+ assets created in two months, spanning copy, imagery, and video scripts.
  • 60% asset reuse across brands, cutting duplication and driving ROI.
  • Production cycles reduced from weeks to days, accelerating speed-to-market.
  • A new global content model established—proving that AI can scale safely and effectively across markets.

This project marked a turning point for the client’s marketing organization: AI was no longer an experiment but a trusted driver of global brand growth.

700+
assets in two months
60%
reuse across brands
Weeks
→ Days production speed
Global
model for AI-powered content creation
Alison Frees
Alison Frees
SVP Agile Program Management

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