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Digital Transformation Index

The Digital Transformation Index (DTI) is a holistic framework to measure the digital maturity of our clients and develop a roadmap toward digital excellence.

Digital Transformation Index

DTI helps businesses identify areas of relative strength and opportunities for development on their digital transformation journey. It helps create a vision and roadmap for finding untapped potential and unlocking digital transformation opportunities.

“This will allow our clients to develop a data-driven vision,” said Jitender Batra, associate managing director at Publicis Sapient. He added that it will help these businesses with resource allocation.

“Where should our clients focus? Where are they strong or relatively weak in terms of their digital transformation efforts?” Batra said. “Maybe there are places where they are already investing a lot and need to double down or places where they can dial back.”

Publicis Sapient consultants have a strong understanding of the key attributes that define digitally enabled companies. The DTI framework assesses the current state of digital maturity across three categories and nine sub-categories:

Value creation & exchange

  • Digital strategy & innovation
  • Customer-centricity
  • Governance

Operating model

  • Agile ways of working
  • Cross-functional alignment
  • Organizational structure

Data & technology

  • Data availability & use
  • Analytics & measurement
  • Tech infrastructure & enablers

With a consistent and evidence-based methodology, the DTI uses a five-point scale to assess where clients are on their journeys to digital maturity across the organizing framework’s nine dimensions:

  1. Digital novice
  2. Digital learner
  3. Digital striver
  4. Digital leader
  5. Best-in-class

At this point, Publicis Sapient helps businesses develop a vision for digital excellence and prioritizes transformation project investments to increase a company’s digital maturity. The DTI sets measurable goals and benchmarks. Through this process, organizations with limited personalization, agility and digital resources will become customer-focused, dynamic and innovative.

An image of a person working digitally

It’s especially important for companies to develop a creative (not hardwired) digital strategy because the world is changing rapidly. The digital strategy and approach should be disruptive and iterative, in a constant state of evolution.

In addition to digital maturity, the DTI can be used to optimize multiple functions across an organization:


  • Marketing
  • Product design
  • After sales


  • Supply chain
  • Manufacturing
  • Distribution

Back Office

  • Finance
  • Information technology
  • Human Resources

The DTI works as a first-step toward digital maturity or a check-up for businesses with a transformation program underway. This comprehensive process will give you a clear picture of where you stand and what you need to do. From there, Publicis Sapient provides a wide array of digital solutions and accelerators to close the gap between your current state and your future, digitally enabled state.

Accelerate With Digital Transformation Index

18:34 In this discussion, learn how the Digital Transformation Index gives businesses the three things they need to know to make the move quickly and successfully: a clarified vision, where they stand in relation to that vision, and how best to get there.

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