Can you share an example of where we have helped a company transition to D2C?
In the middle of March 2020, there was a lockdown in France due to COVID which resulted in all retailers being required to close. Our client, a luxury pet food company, was put at risk as over 60% of their business was done through brick and mortar locations. In partnership with Publicis Sapient France, they worked to better serve household pets through launching an emergency D2C Flagship Store Express for France.
The goal was to migrate over 100+ SKUs of dry cat and dog food alone, create a secure payment processor that included guest checkout, as well as a help page and call center. After only 2 weeks, we were able to successfully deploy this solution, resulting in over 230+ unique orders in the first week through only organic traffic, and conversion rates were up from around 2% to around 6% on average.