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Demystifying CDPs
Brands That Achieve Personalization are Winning
Brands That Achieve Personalization are Winning
Publicis Sapient and Salesforce are working together to support clients on an end-to-end journey to deliver real-time, personalized experiences at scale. Starting with our CDP Virtual Lab, we can help define which approach is right for you.
75% of consumers* expect a personalized touch across every interaction
CDP Benefits
15%
higher revenues
5x
higher customer retention
50%
lower acquisition costs
$800B
at stake
Sources: Customer Think Study 2018, HBR, Forrester, BCG.
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