This digital twin, available now worldwide, offers users a unique immersive experience in the world of Renault. It is available in multiple languages, including French, English, Spanish, Portuguese, Italian, and German. Users can access it from any device with an internet connection using the URL thecarwalkrenault.com or QR code.
Press Release
Renault Partners with Publicis Sapient to Create the Digital Twin of its Future Flagship
This digital twin is a virtual replica of Renault's future flagship showroom located on the Champs- Élysées
PARIS, France, December 13, 2023 - Publicis Sapient, a digital business transformation company, announced today it has supported Renault in creating and implementing a virtual replica of Renault’s future flagship on the Champs-Élysées. This digital twin offers users a sophisticated virtual universe. It is faithful to the actual concept as imagined by architect Franklin Azzi, although it incorporates a few artistic liberties made possible by the tool.
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"The whole concept behind this digital twin responds to consumer demand for immersive experiences and illustrates today’s need to build a bridge between our physical and digital lives. We are delighted to have brought to life the forward-thinking vision elaborated by the Renault team, confirming the status of the brand as a pioneer in digital innovation," said Pierre Gerfaux, Automotive Lead in France at Publicis Sapient.
"Renault is once again taking up the challenge of the dialogue between the real and the virtual. With this digital twin, we confirm our position as technological leader and pioneer in immersive experiences and digital services," said Arnaud Belloni, Global Chief Marketing Officer at Renault.
For the creation of Renault's digital twin, Publicis Sapient used cutting-edge technology based on Pixel Streaming under the Unreal Engine. Unreal Engine is the most open and advanced real-time 3D creation tool in the world, used to develop popular video games like Fortnite. This technology allows for the creation of photorealistic visuals and immersive experiences.
Once inside this universe retracing 125 years of the brand's history, users can create their personalized avatar and interact with other visitors through a public or private chat, or with the integrated microphone system. Visitors can move around and discover the models, from the oldest to the latest in the range. A drop-down menu provides direct access to the vehicle of your choice. Moreover, visitors have direct access to the originals renault store, where they can purchase branded merchandise.
This digital twin aims to become the home for all of Renault's online communities, through experiences offered to a wide audience. The modular platform will be designed to integrate numerous future developments, in order to drive user engagement and create commercial opportunities in line with Renault's web3 strategy.
About Publicis Sapient
Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain competitive advantage in a world that is increasingly digital. We operate through our expert SPEED capabilities: Strategy and Consulting, Product, Experience, Engineering and Data, which combined with our culture of curiosity and deep industry knowledge, enables us to deliver meaningful impact to our clients’ businesses through reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe with 20,000 people and over 50 offices worldwide. For more information, visit publicissapient.com.
ABOUT RENAULT
Renault, a historic mobility brand and pioneer of electric vehicles in Europe, has always developed innovative vehicles. With the ‘Renaulution’ strategic plan, Renault has embarked on an ambitious, value-generating transformation moving towards a more competitive, balanced, and electrified range. Its ambition is to embody modernity and innovation in technology, energy, and mobility services in the automotive industry and beyond.