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Publicis Sapient is Named a Leader in Worldwide 2022 IDC MarketScape for Adobe Experience Cloud Professional Services

Assessment highlights three key areas of strength for Publicis Sapient, based on client recommendations:  innovation and creativity, integration with IT estate and people quality

NEW YORK, NY, June 20, 2022 – Publicis Sapient, a digital business transformation company, today announced it was named a Leader in the IDC MarketScape: Worldwide  Adobe Experience Cloud Professional Services 2022 Vendor Assessment. The IDC MarketScape survey had 634 individual respondents globally and assessed 17 vendors. 

Media Contact

Mia Carbonell

Key Publicis Sapient clients in the Adobe Experience Cloud professional services space include Goldman Sachs, Lloyds Banking Group, Marriott, Heathrow, Nissan, FCA, Carnival Cruise Lines, Loblaws, Bang & Olufsen and Eileen Fisher.

On average, the three areas where Publicis Sapient clients commended the firm most highly were for innovation and creativity, integration with the IT estate and people quality.  Comments included:

  • “Creativity is one of the strengths that sets Publicis Sapient apart from a lot of their peers.  There’s been a lot of thinking that would not have come if they were only a systems integrator.”     

  • “Publicis Sapient’s integration has been really good, by design.  They bring design to life, and make it work.”

  • “Publicis Sapient’s work is exceptional and always on time.  Their onshore people enable and empower the offshore team in a positive way.  Without Publicis Sapient, we would not be where we are right now.”

In its analysis, the IDC MarketScape said Publicis Sapient is potentially a good choice for organizations looking for a services partner that combines creativity and design services with strong technology capabilities to drive end-to-end transformation.  As another client said, “Publicis Sapient differentiates itself through its end-to-end approach.  It realizes that Adobe’s technology by itself doesn’t solve the problem.

Customer experience includes design thinking, experience design and a lot of delivery.  That’s its strength, along with converting all this into tangible value.”

"Digital consultancy Publicis Sapient is recognized by its clients for the quality of its people, innovation and creativity, and ability to integrate Adobe Experience Cloud technology with the client's often complex and legacy IT estate. It takes an end-to-end view of its clients' challenges and opportunities and has a strong focus on value creation” said Douglas Hayward, Research Director for Digital Strategy and Customer Experience Services at IDC.

“We’re incredibly proud to receive such recognition from the IDC MarketScape and our clients about our work with Adobe professional services,” said Publicis Sapient Senior Vice President Vishnu Indugula.  “Our differentiated offerings in Adobe capabilities are underpinned by our SPEED – Strategy, Product, Experience, Engineering and Data & AI – capabilities to help businesses create exponential value, increase operational agility and effectiveness, and create better experiences for customers.  With customers at the heart of everything we do, we’re defining and delivering a progressive data-enabled consumer experience ecosystem to drive transformational growth for our clients.”

Publicis Sapient provides end-to-end services for Adobe implementations across both organizational and technology aspects.  It has a number of key intellectual property assets to help its clients build their digital strategies, including Synapse, a proprietary platform that helps with rapid data lineage assessments and planning; Marcel, a proprietary AI-powered personal assistant for practitioners; Digital Transformation Index (DTI), a platform to help clients develop a data-driven vision and roadmap for digital excellence; CDP Quickstart, a technology to help accelerate clients’ ability to modernize the way they manage their customer data with cloud-native capabilities; and CORE ID (part of Epsilon PeopleCloud), an identify graph with over 200 million people that captures 200 billion events a day.   

 

About IDC MarketScape:

IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

About Publicis Sapient

Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain competitive advantage in a world that is increasingly digital. We operate through our expert SPEED capabilities: Strategy and Consulting, Product, Experience, Engineering and Data, which combined with our culture of curiosity and deep industry knowledge, enables us to deliver meaningful impact to our clients’ businesses through reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe with 20,000 people and over 50 offices worldwide. For more information, visit publicissapient.com.