Australia’s retail sector stands at a critical juncture amid persistent economic uncertainty. While consumer sentiment shows signs of recovery, challenges such as cost-of-living pressures, tariff disruptions, and rapid technological and competitive changes continue to strain traditional retailers. As global supply chains realign and AI accelerates, the industry faces mounting pressure to adapt or risk decline.

The Publicis Sapient Retail Consumer Survey Report explores shifting consumer expectations in this complex landscape. It highlights the urgent need for integrated, omnichannel, and data-driven strategies that unify physical and digital retail. As customer demands grow for more connected and personal experiences, retailers must embrace innovation to remain competitive and ensure sustainable growth.

Australian consumers now expect seamless, personalised experiences, reshaped by AI, marketplaces, social media, automation, and evolving supply chains. Retailers have a powerful opportunity to boost customer engagement—from hyper-personalisation to enhancing the employee experience.