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Personalization Virtual Lab

Publicis Sapient and Salesforce are working together to support clients on an end-to-end journey to deliver real-time, personalized experiences at scale. Starting with our Advanced Personalization Virtual Lab, we help define which approach is right for you.

We have helped companies realize the benefits of personalization such as 15% higher revenues, 5X higher customer retention, 50% lower acquisition costs, and with over 75% of customers expecting a personalized touch across every interaction, there is no better time than to embark on your personalization journey, starting with our fully customized Advanced Personalization Virtual Lab.

  • Who it’s for:

    Organizations looking to develop a single source of truth to create or improve personalization at scale and view this effort as a strategic investment.

    What it is:

    Facilitated online workshop to help organize the business justification, key use-cases and most immediate next steps to getting started with personalization and demonstrate near-term value.

  • Investment:

    Approx. 4-hour client workshop and < 2-week turnaround on readout.

    This virtual lab is complimentary to qualified accounts.


    • Joint Brainstorm (Online Whiteboard)

    • Personalization Key Use Cases

    • Rollout and Sequencing Plan

Amy Kitscher
Amy Kitscher
MarTech Solutions Director

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