Solutions

Hyper-Personalized Lending

Two-thirds of customers today expect their banks to know their needs, deliver personalized engagement and tailor offers exclusively for them. But many lenders continue to drive a non-personalized approach to customer acquisition, with irrelevant offers and one-size-fits-all comms. The result? Low conversion rates and dissatisfied customers.

Five years ago, that would have been shortsighted. But today, with new digital-savvy fintechs driving growth in consumer loans, lenders without a customer-centric engagement strategy are facing a big problem.

We offer an end-to-end solution for banks looking to improve their acquisition strategy by targeting the right customers in the right places with hyper-personalized customer journeys.

Our turnkey solution transforms your lending funnel and platform without the need to secure investment and deliver costly new technology from scratch.

With our modular “loan acquisition as a service” model, we can tailor the solution directly to your business requirements. We’ll define your acquisition strategy, pilot test and then scale your new proposition.

It all starts with the customer.  

Through Publicis Groupe company Epsilon, we have access to personal data from more than 200 million customers. We enrich this with your own data to create a personalized view of each customer.

In total, we scrutinize more than 7,000 attributes to build a holistic picture of your target audience.

Hyper-personalized messaging

Whether they want to borrow money to pay for a new swimming pool, cover medical expenses or consolidate their debts, we will identify their context, wants and needs and design personalized messaging that resonates with them.

We’ll create and test these value propositions and manage the activation and channel optimization to ensure the right messaging reaches the right customers in the right places. We’ll also create individual path-to-purchase journeys to engage, nurture, retarget and convert each customer, wherever they are in their journey.

Test, optimize, scale

With your value propositions and activation strategies defined, we’ll run a pilot test to optimize your strategy. Using multiple data points, we’ll assess the effectiveness of the messaging, refine the intent model based on the customer response and optimize your acquisition strategy against your business objectives.

Some key stats from our existing clients

Bespoke pricing plans

Due to the modular, integrated nature of our solution, each solution we create is unique. We can price on business outcomes, journey outcomes or on the number of components required for your bespoke lending solution.

A solution for any business

Although built with lending in mind, our solution can be customized to almost any financial services product, including: