Customer-centric data management solutions are crucial to modern marketing technology. Chief marketing officers and chief data officers in the oil and gas (O&G) industry need to look beyond the alphabet soup of acronyms and at the functionality a platform offers to solve their data dilemmas.
When chief marketing officers and chief data officers make strategic choices around data, these decisions will affect their businesses over the next 5-10 years. The goal, to achieve maximum personalization and customer centricity, must be to unify and activate user data to deliver rich customer experiences. This goal has led to a myriad of data management solutions and numerous platform offerings.
Marketers face a common challenge: their data is spread out across too many touchpoints in the customer journey. Without a way to unify and organize it, they risk being unable to score the perfect customer experience.