First coined by French zoologist Pierre-Paul Grassé in the 1950s to describe the collective learning and unlearning behaviors of insect colonies—AKA honeybees—stigmergy is a mechanism of indirect coordination in which the trace left by an action in a medium stimulates subsequent actions.
In layman’s terms, we learn from our peers—and they learn from us.
In Rebecca Liu-Doyl’s article “4 proven approaches to CX strategy that make customers feel loved” (TechCrunch+, June 2021), she touches on the myriad ways that successful brands adapt to emerging CX trends in real-time: