Publicis Sapient and Epsilon have extended the availability of CORE ID and integrated advanced online and offline identity capabilities with Salesforce CDP. “Accurate and stable people-based identity that connects online and offline channels is critical to helping customers meet their goals,” said Chris O’Hara, VP of Product Marketing at Salesforce.
The integration allows clients to create a richer, singular view of each customer across all Salesforce clouds and orchestrate more personalized customer journeys through Salesforce and Epsilon PeopleCloud. “The integration of CORE ID with Salesforce CDP will deliver a single view of the customer for Salesforce clients and unlock new opportunities.”
