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CDP Essentials for Salesforce

Publicis Sapient and Epsilon have extended the availability of CORE ID and integrated advanced online and offline identity capabilities with Salesforce CDP. “Accurate and stable people-based identity that connects online and offline channels is critical to helping customers meet their goals,” said Chris O’Hara, VP of Product Marketing at Salesforce.

The integration allows clients to create a richer, singular view of each customer across all Salesforce clouds and orchestrate more personalized customer journeys through Salesforce and Epsilon PeopleCloud. “The integration of CORE ID with Salesforce CDP will deliver a single view of the customer for Salesforce clients and unlock new opportunities.”

  • Who it’s for:

    Organizations with Salesforce CDP that are:

    • B2C Marketers who are consumer facing and embracing omni-channel 

    • Brands in need of future proofing and preparing for a cookieless world

    • Existing DMP customers, making program adjustments in preparation for cookie deprecation

    What it is:

    An AppExchange package for Salesforce CDP customers that will enable access to Epsilon’s CORE ID and Data Enrichment services.

  • Investment:

    • Connects your view of the customer with Epsilon’s database of 200M+ US customers, plus data sets available worldwide

    • Returns key customer attributes to be used in personalization and target audience creation


    Read the full press release at

  • Our clients benefit from the Power of One, where Publicis Sapient intersects with other Publicis agencies, with Epsilon data underpinning it all. Publicis Sapient is proud to have more than 700 Salesforce specialists worldwide.
Danica Villanueva
Danica Villanueva
Salesforce Partner Marketing & Alliances Director - Publicis Sapient
Stephanie Love
Stephanie Love
Global Salesforce Partnership & Alliances Director

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