Accelerating Generative AI Experiences for Automotive Customers with Digital Twins
OEMs have an opportunity to seize the moment and capitalize on the wealth of in-vehicle data and capabilities that are now available—but they must create exceptional customer experiences if they plan to remain competitive. Generative AI presents a new frontier of data and technology, ushering in a transformative shift that takes vehicles beyond the standard driving experience to more immersive, personalized environments that are uniquely tailored to customer habits, preferences and lifestyles.
OEMs have learned that offering basic features only get them so far. Customers want services and are willing to switch OEMs for those that can offer unique experiences. So, now is the time to explore new opportunities and investments that can impact customers in all new ways.
Some OEMs are using virtual assistants to allow drivers to control various vehicle functions such as navigation, climate control or entertainment. Others are expanding the use of AI and integrating generative AI tools into the voice control of vehicles to make them more intuitive.
Yet most OEMs are missing the opportunity to revolutionize the industry through AI to not only improve driving experiences but also improve customers’ lives beyond the vehicle.
Imagine if AI could proactively calculate the driver's optimal wake-up time based on weather and traffic patterns, make dinner reservations, arrange video conference calls with colleagues and manage the vehicle's carbon footprint in real time. These are just a few examples of how generative AI can be used in vehicles in the future to transform daily life.
Data is the key to customer-centricity as it allows OEMs to achieve unprecedented personalization at scale, making the customer’s digital life seamless—integrating life, work and travel.