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Tech for Good: Fighting Homelessness in North Carolina

North Carolina families hit hard by the pandemic needed rental assistance fast, but existing systems couldn't handle the volume of applications. We partnered with DreamKey Partners and Housing Collaborative to make an impact where it mattered most. Learn how digital made a difference.


The Challenge

The pandemic left people facing job loss and potential homelessness overnight. As emergency rental assistance funds became available, existing systems couldn’t handle the volume of applications.

The Approach

Speed was critical, so the rental assistance program team quickly tapped Publicis Sapient to design a new solution to meet their unique needs, such as determining how money is tracked and calculating assistance for each household.

The Implementation

Thousands of applications awaited review and approval, but the program didn’t have the technical capacity to process them all. In a matter of weeks, the team built a portal where people could complete an application from anywhere on any device.

The Impact

Applications flooded in immediately after go-live. Since then, the program has awarded millions in rent relief to help avert crisis not just at a state level, but also at a household level.

Crowd in COVID-19 wearing masks

Part 1
The Challenge

Woman typing on a computer about to submit a form

Part 2
The Approach

Mother and two daughters walking happily into their home

Part 3
The Implementation

A house

Part 4
The Impact

Two girls alongside the video title "Never Done"

Digital makes all the difference

At Publicis Sapient, we believe that technology can help the greater good. This is why every digital solution we develop with our clients is built for one reason: to have a positive impact on people.

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