The Business Impact
In the end, we built a scalable and cloud-native solution, with both B2C and B2B offerings. Co-creating products with local businesses, Finnair focused on year-round experiences to deliver a new business and income model. This new marketplace, named Travel Now/here, combined curated trips into a seamless, end-to-end booking solution, enabling travelers to build memorable experiences from a husky farm to environmental pursuits. Travelnowhere.com not only created an ecosystem around the experience of flying Finnair, it brings the Finnish / Nordics experience to rest of the world.