The Imperative for Change
The biotechnology research company supplies numerous FDA-approved medicines that are each required to have their own website. However, there was not a standardized experience across the web portfolio, and many sites lacked clarity and useful information that patients valued when seeking to fully understand their medical conditions and the drugs they were prescribed. Leaders at the organization knew they needed to create a user-friendly web experience that provides the information patients and providers need most.
Additionally, leaders at the organization recognized that for some patients, paying for medications is a struggle. While some healthcare providers offer in-depth guidance about financial assistance options, many do not. When patients know they can afford their treatment, they are significantly more likely to fill their prescriptions and take their medication correctly. To keep people from falling through the cracks, the organization knew their website needed to provide clear information on how patients can receive affordable or even zero-cost treatment.