Publicis Sapient offers 21 different Research Products in primary research and business & market intelligence, separated into four distinct categories: hunt, shape, incubate and build and scale. Different projects and activities require a different combination of the following:
Hunt – find big areas of opportunity
1. Company and competitor profiles
2. Latest-trends development
3. Industry/geographic profiles
4. Consumer snapshots
5. Technology adoption patterns
6. Benchmark experiences
7. Explore current needs and experiences
8. Segment and profile archetypes
Shape – identify experiences that will unlock new sources of value
1. Test hypotheses and screen ideas
2. Best-in-class examples
3. Screen concepts and features
4. Digital-experience assessment
5. Consumer conversation analysis
6. Shape and refine concepts
7. Quantify the role of touchpoints
8. Optimize designs and prioritize features
9. Journey mapping and touchpoint understanding
Incubate – create desirable and effective solutions
1. Validate the desirability of an MVP
2. Test and refine value propositions
Build and scale – build desirable and effective solutions
1. Test experiences and refine products
2. Validate functionality and design