Every element of the automotive business model is undergoing transformation. Consumers’ evolving preferences are driving next level customer experience, convenience in customer interaction, new ownership models and e-mobility. More than ever, to be distinctive, original equipment manufacturers (OEMs) must deepen their customer relationships. Brands must move from merely functional (“my car gets me from A to B”) to indispensable (“my car is an extension of me”) in the eyes of their customers. According to our consumer research, The Digital Life Index, 65 percent of people view their vehicle in a utilitarian way – as a way to get where they need to go or convenient for their family’s needs. Forty-five percent of people view their vehicle as personally fulfilling – as a reward for their success, to enable their hobbies or passions, or express who they are.
![Guide: Six Ways to Boost Customer Adoption of Electric Vehicles](/content/dam/ps-rebrand/insights/2024/boosting-ev-adoption-europe-guide-/Promo-BEV.jpg.transform/psimg-640/image.jpg)
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Guide: Six Ways to Boost Customer Adoption of Electric Vehicles Guide: Six Ways to Boost Customer Adoption of Electric Vehicles Guide: Six Ways to Boost Customer Adoption of Electric Vehicles Guide: Six Ways to Boost Customer Adoption of Electric Vehicles
Discover practical strategies to overcome roadblocks and accelerate electric vehicle adoption in the European market.