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Unlock the Power of Connected, Personalized Healthcare Engagement

From strategy to execution — Publicis Sapient brings Salesforce, data, and transformation expertise to power your next era of HCP & Patient engagement.

Healthcare engagement is changing fast — and staying competitive means acting now. Publicis Sapient helps life science organizations break through legacy barriers with Salesforce Life Sciences Cloud. Combining deep platform expertise, data mastery, and a bold transformation approach, we empower smarter, more personalized HCP and patient experiences. With the right foundation, organizations can move faster, connect deeper, and deliver real impact where it matters most.

The Current State of HCP (Dis)Engagement

HCPs face intense time constraints, a flood of messages, and heavy workloads — making engagement harder than ever. As a result, life-changing treatments might not reach patients in need, and marketers must overcome key industry challenges.

Declining Face-to-Face Time

Fewer than half of HCPs are accessible to reps. Digital touchpoints are preferred, making relevant, timely communication essential.

 

Channel Fragmentation and Overload

Multiple channels—email, EHRs and social media—create inconsistent messaging. Only 30% of companies deliver cohesive, situation-specific engagement, contributing to digital fatigue and eroding trust.

 

Regulatory & Data Privacy Scrutiny

GDPR, CCPA, and HIPAA increase compliance demands, complicating digital engagement and slowing innovation if not well managed.

 

Data Silos & Privacy

Disconnected systems and strict privacy rules hinder a unified HCP view, making personalized engagement difficult and limiting the value of customer data.

 

Measurement & Impact

Just 25% of companies have strong metrics to gauge promotional effectiveness. Without analytics, refining engagement strategies or linking efforts to outcomes is nearly impossible.

 

Engagement Offerings Tailored to Meet Organizations at Every Stage of Their Migration Journey

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Partner with Us to Simplify Transformation with
Life Sciences Cloud

Jacque Rossi
Jacque Rossi
VP GTM Life Sciences

Let's connect

Press Release

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Publicis Sapient and Salesforce: Driving connected experiences together through digital business transformation

We help Clients maximize their Salesforce investment by providing unique, differentiated and high-value customer-centric solutions for today, with the scalability and flexibility to meet tomorrow's demand. Our partnership with Salesforce leverages the Publicis Groupe capability hubs—from business strategy and integrated technology to implementation, brand advertising, and creative production—providing Clients with end-to-end, ongoing operational support and strategy across the entire Salesforce suite of products.