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The State of Measurement in Fashion, Luxury & Beauty 2022

A Publicis Sapient & Launchmetrics Report


The State of Measurement in Fashion, Luxury & Beauty 2022 Report

Deep dive into understanding how brands are measuring marketing impact across Fashion, Luxury & Beauty to determine the key challenges and how you can take action to achieve success.

The commerce journey is entering a new era, evolving from traditional transaction to omnichannel, data-driven, and direct-to-consumer (D2C) value exchange. Marketers are now experiencing a world without cookies, reliant on customers volunteering personal data. Customers want brands to treat them as individuals and personalize experiences to suit their needs. In this new total commerce approach, the customer is at the heart of business strategy, instead of the product.

To power this transformation, brands are modernizing their data infrastructure to enable data ownership, drive brand loyalty, and activate personalization at scale. However, many recognizable fashion, luxury and beauty brands are still in the early stages of this work and looking for solutions to leverage big data and accurately measure ROI.

Together with Launchmetrics we’ve launched the ‘The State of Measurement for Fashion, Luxury and Beauty 2022’. This report aims to help industry professionals better understand marketing impact and attribution in an omnichannel world, as well as identify metrics, tools and KPIs to measure the effectiveness of their data strategies. As part of our findings, we discuss key levers for brands to know as they start this journey, from establishing the right suite of tools to increasing data fluency to better extract insights.



Alison Bringé, Chief Marketing Officer
Katherine Knight, Corporate Communication Director
Gina Gulberti, VP of Marketing
Céline Sabbagh, Brand Content Executive
Briony Sturgis, Senior Brand Executive

Publicis Sapient

Olivier Abtan, Senior Managing Director
Celia Friedman, Managing Director
Stephen Picard, Associate Managing Director
Chris Lourie, Senior Consultant
Katherine Castillo, Associate Consultant

About Publicis Sapient

Publicis Sapient is a digital transformation partner helping retail and consumer products businesses such as Adidas, Bang & Olufsen, Marriott and Walmart, get digitally enabled, both in the way they work and the way they serve their customers. As digital pioneers with 20,000 people and 53 offices around the globe, our experience spanning technology, data sciences, consulting and customer obsession enables us to accelerate our clients’ businesses through designing the products and services their customers truly value. Publicis Sapient is the digital business transformation hub of Publicis Groupe.

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