Skip to Main Content

Generative AI: Using artificial intelligence to make human impact.Learn how

A person on a mobile phone


Shopper-First Retailing

The New Rules of Retail from the Eyes, Voices and Actions of Today’s Consumers

How can retailers uncover the truth about the current retail shopping landscape—and the direction toward a better future? As always, we recommend starting with the customer.

Our new research, in partnership with Salesforce, looks to half a billion real shoppers worldwide to offer retailers forward-looking mandates for creating the customer experience that today’s customers demand.

Read the paper for unique, actionable data and insights from:

  • Shopper Activity: 500 million shoppers and 200 million service cases
  • Consumer Survey: 6,000 shoppers in U.S., Canada, U.K., France, Germany & Australia
  • Mystery Shopping: 70 physical stores visited in London, New York City & San Francisco

Download now to read and share three key mandates and four building blocks for success, plus case studies and resources, derived from our proprietary study.

Related articles

  • 8 Trends Accelerating the Future of E-commerce in 2024

    Which trends really matter? Our industry experts highlight the shifts that every retailer needs to know.


  • Five Opportunities and Challenges for Retail Healthcare in 2024

    As retail leadership teams craft their health and wellness strategies, they need to find ways to bridge physical and digital customer experiences.


  • Beyond Product Recommendations: How Retailers Can Increase Profits with Generative AI

    Our experts summarize the state of generative artificial intelligence in retail in 2024, including use cases across customer experience, supply chain and back-end e-commerce.