“Caveat lector”, Latin for “let the reader beware”, is now the defining principle of finding reliable information online. The COVID-19 global pandemic has put this aphorism in sharp focus as a bewildering swarm of information about the virus, testing, and treatments proliferates unchecked on the Internet. It is exactly at times like this that science has the opportunity to step forward and provide trusted clarity and credibility. The public has access to some of the foremost sources of accurate and trustworthy online medical content in government organizations such as the National Institutes of Health (NIH), world-renowned medical organizations such as Mayo Clinic, or leading university medical centers. But these organizations that strive to communicate critical information when it is needed are getting buried online. This moment provides an opportunity to better target and accelerate the dissemination of that content to those who need it. It is no longer sufficient to wait for information seekers to find this content; this content needs to seek them out.
Prioritizing Authoritative Content During COVID-19
Important new strategies for elevating Evidence-Based Public Health Information
Next Starts Now