By thinking about marketing technology advancement as a lab where meaningful R&D is performed, measured and prioritized, pharmaceutical businesses can achieve better outcomes with more clarity. Pharma Growth Lab’s solution provides a holistic, integrated and multi-disciplinary approach to sales and marketing modernization.
Pharma Growth Lab
We’ve used a multitude of digital tools and data to transform the customer experience in healthcare.
Publicis Sapient is a pioneer in understanding, defining and redefining customer journeys. Our work transforms the customer experience. Pharma Growth Lab brings agile methodologies to digital transformation. Our approach seamlessly delivers the best of Publicis Groupe’s capabilities across healthcare, communications, media, technology, etc., in a unified offering that supports pharma clients’ unique sales and marketing transformation needs.
In our lab environment, pharma clients test, learn, iterate and execute in a format that is productive, streamlined and intuitive for their cross-functional teams. By providing opportunities to scale, test, benchmark and curate marketing projects based on which investments are truly driving meaningful business growth, Pharma Growth Lab provides clarity, focus and measurable mission impact.