How to Adopt a Product Mindset to Drive Public Sector Services
It should be no surprise that people expect accessibility, equity, convenience and personalization when it comes to public sector digital services, as they already experience these things when interacting with most commercial companies in the private sector.
Governments that provide public services must absolutely follow suit to meet citizens’ needs and gain their trust. Studies indicate that citizens' trust in government increases when they have access to digital services. Every interaction between governments and the public is an opportunity for the public sector to deliver the level of service that the public expects and deserves.
Billions have been spent on public sector systems modernization in the last decade. But unlike the private sector, the public sector is missing one of the most important keys to success: adopting a product mindset when it comes to systems design and service delivery.