With the deprecation of the third party cookie, Publicis Sapient and Salesforce are working together to support clients transition from DMP to CDP. Based on a business customer value exchange framework, the objective is to future-proof customers on the loss of anonymous third party data.
Future-proofing starts with owned first party data. This workshop will identify gaps and solutions needed to enrich second- and third- party data to expand first party data, and to define a single source of truth - aka “Golden Record”. The unified profile then enables customers to activate and engage cross-channel with relevant content and offers.
