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DMP to CDP Migration

With the deprecation of the third party cookie, Publicis Sapient and Salesforce are working together to support clients transition from DMP to CDP. Based on a business customer value exchange framework, the objective is to future-proof customers on the loss of anonymous third party data.

Future-proofing starts with owned first party data. This workshop will identify gaps and solutions needed to enrich second- and third- party data to expand first party data, and to define a single source of truth - aka “Golden Record”. The unified profile then enables customers to activate and engage cross-channel with relevant content and offers.

  • Who it’s for:

    For clients who are currently using Salesforce DMP (Audience Studio/Krux customers) and are preparing for Salesforce Audience Studio (DMP) End of Life.

    What it is:

    Documenting current use of third party data, identifying gaps as regulations are enacted. Mitigating DMP attrition and client CSAT risk. Creating a first party approach, moving to a CDP and real time interaction management strategy.

  • Investment:

    Approx. 6 to 10 week duration dependent upon scope of use-cases in current state. Collaborative sessions with a synthesis of findings and prioritized recommended readout.

    Outputs:

    • Understand and Remap/Reconcile existing DMP Use-Cases to technology capability

    • DMP Gap Identification and Closure Program

    • Prioritized Roadmap

John Ayers
John Ayers
MarTech Strategy, Digital Business Transformation

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