Australians have a strong appetite for digital government services. As identified in the Publicis Sapient Digital Government Research, 88 percent of over 5,000 survey respondents are using government digital services, with very high levels of satisfaction. With a significant proportion of Australians experiencing major life events each year, a key area of opportunity for governments is to continue to build and broaden digital government services around these moments that really matter for citizens.
Tailoring Digital Services for Life Events
The ultimate aim of digital government services is to improve the lives of Australians and their interaction with government.
The ultimate aim of digital government services is to improve the lives of Australians and their interaction with government. A key evolution of life event services will be to apply this thinking to more and more common events in citizens’ lives. The good news, based on our research, is that citizens are very enthusiastic about the steps our governments can take to expand this offer.
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