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Generative AI: Using artificial intelligence to make human impact.Learn how

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Inside Deutsche Bank's Value-Driven Gen AI Transformation

Discover how we partnered with Deutsche Bank to lay the path for generative AI.

A new era of innovation

In an era marked by rapid digital transformation and a growing emphasis on AI, adopting generative AI is a matter of when, not if.

Deutsche Bank joined forces with Publicis Sapient to digitally transform and accelerate the adoption of generative AI, drive new business models and revenues, and solve the next wave of business problems. The bank made these investments to improve its return on equity and reduce its cost-to-income ratio (CIR) to under 62.5 percent by the end of 2025.

Our journey with Deutsche Bank was documented in an HFS interview with Elena Christopher, HFS’ chief research officer and head of financial services research, where she talked to Gil Perez, Deutsche Bank’s chief innovation officer, and Sean O’Donnell, Publicis Sapient’s CTO for Financial Services International, about:

  • Publicis Sapient's role in Deutsche Bank's AI/ML catalog  
  • Generative AI's transformative impact on software development, CX and anti-money laundering 
  • Generative AI’s evolution and responsible usage insights  

Play the video to explore Deutsche Bank’s journey to generative AI innovation. 

Duration | 20 minutes

Play the inside story of Deutsche Bank’s journey to Gen AI innovation.

Play the inside story of Deutsche Bank’s journey to Gen AI innovation.

Breaking boundaries in a traditional industry

Deutsche Bank has been actively transforming its digital business for several years. In 2019, generative AI topped Deutsche Bank’s Next Big Thing agenda, and in 2023, our Publicis Sapient team built and proofed an artificial intelligence and machine learning (AI/ML) platform and infrastructure.

Two paper copies of the HFS case study on Deutsche Bank.

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