As the world continues to accelerate its pace toward a digital future, how will ongoing global trends define the way people interact with brands – both in their expectations today as well as what they will expect in the future? How can companies not only remain relevant and competitive but be proactive and flexible in responding to shifting market needs both locally and globally?
Our recent study on the changing behavior of approximately 3,000 consumers continues to shed new light. This includes how people are continuing to adapt to new lifestyles, try new things, create new habits and embrace digital in ways they never have before.
Research from The Digital Life Index includes unique country-by-country compare and contrast opportunities across the Shopping, Travel, Dining and Health industries. Here, we share a snapshot of key country-specific insights for your business to consider as you adjust to new customer expectations on a global scale.