Car ownership is a much longer journey than car shopping. But if consumers feel their relationship with your brand ends at the dealership—or after they click ‘purchase’—it’s likely that brand-building growth opportunities are slipping through the cracks. In our recent report, we surveyed 5,800 car owners across four European markets. Download it today and learn which post-purchase enhancements might convert people from one-time car shoppers to lifetime brand advocates. 

We hope this report will help you make data-powered business enhancements and build stronger connections between your brand and your customers. With the right data strategies, Automotive product and service providers can exceed today’s consumer expectations and continue to move the industry forward.
 

Publicis Sapient, in partnership with YouGov, administered a survey among 5,801 European adult car owners- across France (985), Germany (1,626), Sweden (1,488) and the United Kingdom (1,703). The figures have been weighted and are representative of all adults in these countries aged 18+. Conducted in March 2023, the purpose of the research was to better understand the frustrations, desires and excitement of car owners today. This data is meant to help automotive brands evolve their business operations and forge lasting customer relationships through personalized and engaging car ownership experiences.