When the pandemic began, many people wondered when the travel industry would ever bounce back. But bucket lists only grew longer as passports gathered dust. And in 2022, it’s clear the travel bug has returned. It’s no longer about if, but rather how different age groups prefer to travel again. And as we study the trends, a generational divide reveals itself. But how do preferences differ across Gen Z, Millennials, and Gen X?
Publicis Sapient’s research focuses on uncovering the differences in travel preferences by age group across a global sample.