Marketplaces don’t just happen – they are created by market makers and populated by market takers, to use the terminology of Andy Hoar in Paradigm B2B. But everybody can win. Forward-thinking aftermarket makers understand that customer purchasing habits are changing and are responding to new opportunities. They are collaborating and reshaping the aftermarket into marketplaces with the brand and product selections that customers seek. Customer-centric online platforms are making a huge impact on auto parts and accessories.
This is only the beginning.